I love coffee. So when I found out about Essential Brand’s National Coffee Day Celebration, I immediately signed up even if that would mean slashing at least a good 6 hour of my sleep before I go to work. I spend most of my summer vacations at our house in Silang,Cavite. Our property used to be a mini-coffee farm and some coffee trees remained untouched until late 1990’s when my parents decided to sell a piece of our property. I grew up picking coffee beans and playing on the trees’ branches like a wild monkey. Haha! Yeah, I had a very happy childhood and most of the time I feel sorry when summer vacation’s over because we live in a boring village in the Metro.
I know when it’s already 5:00 am or 3:00 PM because these are the times when I smell freshly brewed coffee at home. One of my childhood dreams is to put up a coffee shop when I grow up – and I am still holding on to it. Haha.

Okay, so enough of me.
Maybe you’re wondering when did National Coffee day started?
This occasion is originally conceived in order to promote Lipa in Batangas as the coffee granary of the Philippines. Recognizing the importance of coffee in the Philippines and in the daily lives of the Filipino people. Essential Brands Group South Each Asia decided to launch a simple celebration to highlight National Coffee Day 2014 and I was really happy to be part of it!

As new members of the Coffee Club, we were treated with overflowing coffee and some pastries. There was also a motivational talk given by Significantologist, Cornel Bongco.
All of these is to highlight and raise awareness on the role of the country as one of the coffee producers along the “coffee belt.”

Essential Brands Group South East Asia also announced the recognition of “I LUV Coffee Express” as one of the rising preferred coffee machines by some of the leading convenience stores as well as other businesses in the country.

EBG SEA is proud to announce its partnership with key business in the Philippines which will begin using I LUV Coffee Express machines this year. Ministop, The Frab Bar in Nueva Ecija, Sky Go Delta Airlines,7-Eleven, Polland Hopia and San Miguel Food Ave. will be among the many places where you can enjoy the exciting taste of I Luv Coffee and savor real coffee flavor produced by an innovative and world class machine.

The flagship brand of Essential Brands Group is I LUV Coffee Express. These premium coffee machines are designed to meet the needs of businesses that don’t fit the traditional cafe market such as convenience stores, service stations, retail outlets, pubs and clubs. I LUV Coffee Express machines
are sourced through exclusive agreements with suppliers in Europe, predominantly Italy through EBG Australia, and are made using the finest components available.

 “We are looking forward to an annual event celebrating National Coffee Day and hopefully
collaborating with more companies and people at the same time. This year we are partnering with
bloggers since we know that through them and social media we can relay that we are still part of the
world coffee production map,” says Gabriel Balancio, Business Lead for EBG SEA.

I LUV Coffee Express machines is seen to be deployed in more stores nationwide as a testament of the love of Filipinos for coffee and a service which is fast and convenient.
As we celebrate National Coffee Day, Essential Brands Group South East Asia is committed to preserve and promote the Filipino’s passion and love for coffee. It also has heart to help in empowering the awareness of our role in world’s coffee production.

I went to work last Tuesday happy, because I met new friends and I can proudly say that I was part of the first ever National Coffee Day held in Metro Manila.

Before I actually forget… remember my previous post about EBG’s contest where you can win a brand new coffee maker? The contest is extended until October 28 so, send in your entries!

Looking forward to a bigger National coffee day celebration!

For more information about EBG, you can visit www.ebgsea.com, their Facebook page at www.facebook.com/ebgsea and Twitter account at www.twitter.com/ebgsea.

XO,
Alaine